Trueyou is part of large scale promotion for PMI’s women cigarette brand. There are thousand of users in database. Users can personalize almost every aspect of site. They can choose ‘Day’ or ‘Night’ mode, but also they set wall papers, city, mood, dresses, purses and purse content, listen to radio, read fashion magazine, download screensavers, etc. There is page on which users create their personalized business card. Because every user has birth date in database, system sends email to the user on his birthday. When user logs into website, based on their selection of day/night mode, greeting card is shown. If “night mode” is selected, there are fireworks with personalized message for user. If “day mode” is selected, airplane flies through page caring banner with personalized message.

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